Search engine optimization solutions, or SEO marketing, is the kind of marketing that involves the careful and concentrated use of placing certain keywords in the text of your website so that the online search engines can locate your key phrases and put your website high in the results of various searches. For example, if you run a cotton candy company online then you would like to try and be certain that when anybody searches for cotton candy in any of the major search engines that your website appears as high on the first page of the results as possible. Appreciating which phrases are best and where to place those words is becoming an entirely new field in marketing altogether but once you start to figure out the search engines then you start to place the phrase cotton candy at various points throughout your website. The hope is that the next time someone does a search for cotton candy on one of the major search engines that your website comes up very high in the first results page.
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